Innovate & Ignite Your Product - Training Product Managers & Leaders how to Discover & Deliver Exceptional Products that Exceed the Expectations of Your Customers & Drive Business Success

This course is specialized for:

• Current and aspiring product managers, product team leaders or other senior managers and executives that have responsibility for the organization’s product and service offerings.
• Participants should have two years of post-university professional experience.
• Course is taught in English

• Introduction to the methodology and how to conduct discovery

• Defining and discovering Market Segments
• Evaluating the potential of market segments
• Identifying Sources of Growth
• Identifying Sources of Value

• Customer needs & problems
• Customer desired goals & outcomes
• Personas - who has the problem
• Voice-of-the-customer (VOC)

• What is a product strategy
• Choosing who you’ll service
• Defining how you’ll win (Positioning & Competitive Strategies)
• Aligning on desired business outcomes
• Communicating your value proposition

• Defining your Product Pathway (aka Roadmap)
• Planning your discovery
• Outcomes prioritization
• Discovery prioritization6. Delivering Exceptional Solutions– Story Mapping
• Write customer requirements
• Prioritizing your delivery

• Defining & tracking outcomes & metrics (business, customer experience, product)

• Product Management is one of the most misunderstood roles in an organization. Without training in Strategic Product Management, Product Managers focus more time on product delivery, technical engagement and operational work, and do not make a strong impact on business strategy and outcomes. They are treated more like a feature factory than a strategic manager.
• This course teaches Strategic Product Management, how to create a full understanding of the market and market opportunities and how to drive a go-to-market strategy and measure outcomes that deliver not only a delightful experience for customers but drives business results for your organization.
• This course is taught by one of the most experienced Product Management consultants and trainers in the world (Tom Evans), who has seen the full range of good and bad practices and brings the most up-to-date best practices in Strategic Product Management.
• The learnings in this class will enable you to better manage cross-functional stakeholders and align them to your product strategy and plan.
• In-person training drives the best learning environment with dynamic engagement and discussions. Collaborate with your classmates to learn and apply best practices.
• You’ll receive a full range of templates that enable you to apply the learnings in your role as a Product Manager.

• Explanation of the concept and appropriate models
• See an example of the concept being applied
• Break into small group (3 to 5 participants) exercises to apply the concepts on a case study
• Review the exercise, receive feedback, address any challenges and discuss how you can apply the concept in your work

• Build your credibility as the market expert in your organization for your product by conducting market research, market sizing, competitive analysis and customer discovery.
• Speak clearly in terms of customer needs and problems.
• Create a product roadmap that communicates your strategy and guides prioritization of requirements in a strategic manner that delivers the highest customer and business value.
• Clearly communicate your product strategy and rationale to executives and other stakeholders.
• Align cross-functional stakeholders to your strategy.
• Guide your development and User Experience teams with a complete customer context so that they can create the best solutions and experiences for your customers.
• More quickly become a high-performing Product Manager.

• The Lûcrum Group helps companies and entrepreneurs create and execute powerful product and market growth strategies through the adoption of market-centric principles.
• Tom Evans, Principal at The Lûcrum Group, is recognized globally for his expertise in Product Management, crafting effective go-to-market strategies, facilitating global market entry, and spearheading new product development initiatives.
• Tom is one of the most experienced Product Management trainers & consultants in the world, having taught 1000s of Product Managers around the world across many industries. Tom has 30 years of product management experience, 14 years as a trainer and consultant.
• Tom graduated with honors with an MBA from the University of Texas at Austin, one of the top 20 MBA programs in the US.

• 24 hours of a highly engaging course with 22 in-class group exercises to apply the concepts and discuss the results
• Course Certificate of Completion
• PDF copies of all course slides
• Access to all 22 of the templates & canvases used in the course. Participants can apply in their work on their own products.

APPLY HERE